{"id":1139,"date":"2006-08-28T21:28:42","date_gmt":"2006-08-29T01:28:42","guid":{"rendered":"http:\/\/www.sarahsthreads.com\/journal\/2006\/08\/the-power-of-branding\/"},"modified":"2006-08-28T21:28:42","modified_gmt":"2006-08-29T01:28:42","slug":"the-power-of-branding","status":"publish","type":"post","link":"https:\/\/www.sarahsthreads.com\/journal\/2006\/08\/the-power-of-branding\/","title":{"rendered":"The Power of Branding"},"content":{"rendered":"<p>Carrie knows the Cheerios logo so well that when I decided to pick up a box of their <a href=\"http:\/\/www.cheerios.com\/ourCereals\/FruityCheerios\/FruityCheerios_home.aspx\">new fruity Cheerios<\/a> today at Target, she started shouting &#8220;Cheerios!&#8221; excitedly as soon as she saw the box.  The box looks completely different (colors, size, images) from our standard multi-grain Cheerios, except for the name written across the box in the same font.<\/p>\n<p>Yep, that branding stuff really works.  My nearly-two-year-old can pick a box of any flavor Cheerios out of a line-up of other cereals.  I&#8217;m not sure if I should be happy or worried about that&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrie knows the Cheerios logo so well that when I decided to pick up a box of their new fruity Cheerios today at Target, she started shouting &#8220;Cheerios!&#8221; excitedly as soon as she saw the box. The box looks completely<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1139","post","type-post","status-publish","format-standard","hentry","category-general"],"_links":{"self":[{"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/posts\/1139","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/comments?post=1139"}],"version-history":[{"count":0,"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/posts\/1139\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/media?parent=1139"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/categories?post=1139"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sarahsthreads.com\/journal\/wp-json\/wp\/v2\/tags?post=1139"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}